nextwall – the interactiv graffiti wall!

nextwall LogoIn 2007, getting-up was asked to design an interactive mural in front of the offices of the new media agency Jung von Matt/next in Hamburg’s the Karoviertel district. The result was “Nextwall”.

The project was implemented by getting-up artists DAIM, TASEK and Daddy Cool, as well as the graffiti artists seak and Desur. Over a period of several days, the history of graffiti was sprayed and painted onto a 30-metre long wall. From the curved tags of the early days to the bubble style of the eighties or the style mix of the “next generation”, a graffiti style connecting street art with digital media.

Click here for images of the “Nextwall” project:

Prior to the project’s kick-off, Simone Ashoff, managing director of Jung von Matt/next, explained, “We are extremely pleased to have found a world-class team of artists for this project. Together, we are going to carry out a spectacular communication experiment – street art meets new media, excellent artists meet the latest digital technologies.”

Mirko Reisser aka DAIM saw the project as an opportunity to discover new approaches and techniques for expressing graffiti art: “We will use the entire range of styles and techniques on the wall. Our central objective is to conquer new areas with graffiti, areas such as the internet or the mobile phone. The JvM-project is a chance for us to experiment everything within the realms of possibility.

Find location at Google Maps.

More infos:
Awards
Video – making of nextwall

Related posts:
nextwall – the making of – Video
iF Communication design award for nextwall
reddot design award for nextwall

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